Why a dandelion? / by Grace Schlitt

My logo is a simplified dandelion seed pod, taken from one of my favorite photos I've ever captured. When I was searching for a symbol for my work - both art and architecture - I kept coming back to this image. And then I realized: I've always loved dandelions.

Here's why.

A dandelion doesn't grip its seeds anxiously, trying to control exactly where they'll land. It creates them with care, then lets go completely. The wind takes over. The seeds land where they land - and that's not a failure, that's the entire point.

Creatively, this is so hard to do. We want to know the outcome before we start. We want guarantees. But the best ideas come when we're loose enough to let them drift and land somewhere surprising.

And here's the other thing: one dandelion makes hundreds of seeds. Not all of them take root. Many land on concrete. Some get eaten by birds. But that abundance is the strategy.

As a creative person, I need that same permission - to generate prolifically, to not precious-guard every single idea, to know that some won't work and that's completely fine.

Whether I'm working on a painting or designing a new kitchen for a client, I let the ideas flow. I plant seeds. Some grow into something beautiful. Others don't. And that's exactly how it should be.